VIRGIN AMERICA | VISA SIGNATURE CARD CAMPAIGN

Agency STFRD came to me after a previously successful campaign and recommended me to their production client Virgin Produced, who was helping Virgin America launch their new credit card and mileage program. They wanted to run with the PR explosion from the Virgin America Safety Video and create a parallel campaign on that theme. STFRD had an idea for a dance series with integrated visual effects being manipulated by the dancers. The first spec spot I had done in my career happened to be something very similar, (which you can see for kicks if you ask me nicely.)

Knowing my expertise in design based life-action VFX, STFRD asked me to take over the project as Creative Director, where I then set out taking the brand’s design mandate and created an entire world, cast, and choreography with top artist Christopher Scott and shot the project in one day. The biggest challenge was that the client did not know the exact copy featured, so we were shooting a bit in the dark and found the solutions in post. The campaign is my most viewed to date, with over 30 million customers having seen the spots.


Virgin America :: Elevate :: Phillip Chbeeb

A dance themed campaign featuring pop-n-lock artist Phillip Chbeeb that played on all Virgin America airlines to promote their Virgin Visa Signature card and Elevate mileage program.


Virgin America :: Elevate :: TALES

A dance themed campaign featuring cyberyoga artist Tales that played on all Virgin America airlines to promote their Virgin Visa Signature card and Elevate mileage program.


Virgin America :: Elevate :: ALEXIa SKY

A dance themed campaign featuring mu Alexia Sky that played on all Virgin America airlines to promote their Virgin Visa Signature card and Elevate mileage program.


Virgin America :: Elevate :: Phillip Chbeeb - short cut

A dance themed campaign featuring pop-n-lock artist Phillip Chbeeb that played on all Virgin America airlines to promote their Virgin Visa Signature card and Elevate mileage program.