MORE featured WORK

Campaigns below.


 

<< Commercial REEL MONTAGE

Includes live action, animation, and motion graphics from my various campaigns.


REEBOK + pinterest :: FITNESS HEROES

[BUSINESS CHALLENGE]

Reebok wanted to connect with a new generation of customers, young digital native women. They decided to partner with POP SUGAR, an ultra-popular web portal for women who get YL talking and exchanging ideas. In partnership with Pinterest, Pop Sugar’s internal creative team designed a campaign where their readers could nominate other women on Pinterest as their athletic heroes, who then would be featured in the campaign. The campaign was to share the winner’s stories through a branded content series and accompanying articles.

[CONTRIBUTION] CAMPAIGN DIRECTOR

I was brought onto the project from boards to delivery to oversee the creative execution of the project. I worked with Pop Sugar’s creative and producing teams on creating a visual style and design aesthetic that would be carried through all elements of the branded content campaign. I united the various collaborators, including agency, brand and the entire production team into a unified vision, which harkened a visual style of an independent film, alongside a seamless live action VFX integration. I then directed the productions in New York, Chicago and Los Angeles and oversaw the VFX implementation into the edits.

[RESULTS]

Over 4 million targeted impressions

Successful multi-channel distribution through Pop Sugar, Pinterest, and Reebok’s Brand Channels

Massive user interaction with campaign from nomination, to contest, to viewing

AGENCY :: POP SUGAR

PRODUCTION :: NORTHERN FIRE

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ELECTRONIC ARTS :: BATTLEFIELD 1 RELEASE

[BUSINESS CHALLENGE]

Electronic Arts needed to create a release film for their new best selling release Battlefield 1. The game was to premiere at the largest E Sports event in the world, where the trailer would be first shown. EA’s agency Antfarm had the idea to bring in top Battlefield Esports players from all over the world, show them the game, and interview them about their excitement for the new game.

[CONTRIBUTION] DIRECTOR

I was brought onto the project by production company Black Powder Works, where I was responsible for designing a “retro futuristic” world for the Esports players to try out the new WWI based game. I was selected for my cyberpunk sensibilities, and aesthetic knowledge for such. I envisioned an empty warehouse meet up, almost as if a secret society of underground gamers, then we applied a kinetic and cinematic shooting style to heighten the stakes of what would have normally been simple interviews and console shots. The campaign debuted to a massive audience in Germany.

[RESULTS]

Debuted to 89,000 fanatic “who’s who” Esports players in German stadium

Over 3 million views of online trailers

AGENCY :: ANT FARM

PRODUCTION :: BLACK POWDER WORKS


BEAUTYBLENDER :: replenish CAMPAIGN

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[BUSINESS CHALLENGE]

beautyblender needed to inspire customers to Replenish their products on a 3 month cycle. Doing so would not only be better and more hygienic for customer results, it would create a 20% increase in revenues. They came to True Beauty Digital who hired me to creative produce the project.

[CONTRIBUTION] CREATIVE PRODUCER

I was brought onto the project from boards to delivery to oversee the creative execution of the project alongside agency director Yoni Sandler. beautyblender had recently hired an in-house creative director, and was in need of a creative producer who understood the production logistics, and creative opportunities of high speed photography. I united the various collaborators, including agency, brand and the entire production team. I produced the production and helped implement the creative vision alongside the brand.

[RESULTS]

Helped achieve increase in revenues on the year

Educated audience towards better hygienic care

AGENCY :: TRUE BEAUTY DIGITAL

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FROG FUEL :: BRAND/edu CAMPAIGN

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[BUSINESS CHALLENGE]

Frog Fuel needed to get into GNC retail stores. Frog Fuel is a cutting edge nano-hydralized liquid protein supplement developed by two former Navy Seals. The company had a high quality product, but needed to both educate customers why their ultra-demanding jobs led them to create this high performance supplement - as well as inform customers why their product was better than the rest.

[CONTRIBUTION] CAMPAIGN DIRECTOR

I was brought on by STFRD to create 4 films to solve the business challenge. Knowing our initial target audience was almost entirely Crossfit oriented customers, I designed a gritty yet techy athletics world inspired from Army films to relate both elements of the brand’s story; science and toughness. I co-wrote, directed and oversaw post production and VFX design of the films, which focused on 4 target uses; 1. Brand Story 2. Inspirational Spot 3. Science Infomercial 4. Nutrition Infomercial. Ultimately, we were educating Frog Fuel’s partners, as well as their customers. Getting Frog Fuel into GNC stores proved the mission to be successful.

[RESULTS]

Propelled Frog Fuel into GNC stores and other retailers

Helped raise a significant C round of funding

AGENCY :: STFRD


INTEL :: ISEF

[BUSINESS CHALLENGE]

Intel wanted to showcase a top corporate sponsorship for the International Science and Engineering Fair, which features the world’s smartest students under 18 and their world-changing projects. Intel’s branding team not only wanted to share their good works with the world, but promote the program internally at Intel.

[CONTRIBUTION] VIDEO DIRECTOR

I was asked to come with a small team to shoot the event, and capture a “commercial level branded content piece.” The creative was completely open ended (and limited) to what we found on site. Again, my team and I were faced with coming up with quick creative, and capturing the story on site in a compelling way. We shot for three days on site, forgoing the typical “event footage” and went for a more personal approach as we we began meeting these incredible young minds. In post, we designed a motion graphic “slide film” aesthetic, harkening days of old slide film scientific records to elevate the concept.

[RESULTS]

Elevated ISEF to become a top sponsorship priority for Intel

National Geographic optioned the concept to create award winning “Science Fair” film

AGENCY :: JACK MORTON

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