[hello] you have reached Royce Gorsuch
[a] CREATIVE PRODUCER / DIRECTOR
I am a unique hybrid of Creative Producer and Director in the advertising arts. Agencies entrust me with producing and directing commercials, branded content, and photography for their clients such as The Olympic Games, Virgin America, Electronic Arts, Intel, P&G, Ford, Reebok and Sephora, amongst others.
My branded content work has received awards from Young Director Awards, The Annenberg Foundation, Hatch Groundbreaker Awards and NexTV’s Social Impact Awards and I have also served as a keynote speaker at Google, Youtube, and Hatchfest on branded story content.
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VIRGIN AMERICA | VISA SIGNATURE CARD CAMPAIGN
Over 20 million views across thousands of Virgin America flights
Featured top So You Think You Can Dance talent
Helped achieve a best in class mileage membership program
The Virgin America Visa Signature Campaign was a dance themed campaign featuring top stars such as Philip Chbeeb from So You Think You Can Dance that played on all Virgin America airline flights across the nation to promote their new credit card program. The campaign was a continuation of the highly acclaimed Virgin America Safety Dance Video, where Virgin Produced spun a once boring corporate video on it’s head into an international PR sensation.
AGENCY :: STFRD
PRODUCTION :: Virgin Produced
THE OLYMPIC GAMES + P&G | THANK YOU MOMs CAMPAIGn
Over 25 million views across 7 films
Young Director Awards - Best Short Series - "P&G: Olympic Moms"
14% improvement in brand favorability and strong sell through at retail
Raising An Olympian is a 30-part documentary series distributed by Yahoo Media for P&G and Wieden and Kennedy’s award winning Thank you Mom campaign, which shared the heroic stories of Olympic athletes, told through the eyes of their mothers. The campaign was an international hit across cultures, and the largest social media program in association with the Olympics of it’s time.
AGENCY :: W+K
PRODUCTION :: Yahoo Media & The ZiZo Group
MAD GENIUS | SHOWTIME
MAD GENIUS was my personal foray into the world of independent filmmaking. A passionate lover of pop-art film, cyberpunk and straight up counter culture, I developed the idea for the film after spending time with IRL mad geniuses in the underbelly of downtown Los Angeles. There, I saw biohackers, mind-melders, and the future first hand. I became so passionate about this strange world that I put my commercial career on pause, moved into the hacker enclave (featured in the film) and went to work… 3 years, countless obstacles and 1 billion creative decisions later, MAD GENIUS was purchased by Showtime Networks in what was a truly incredible result to this mad mad endeavor.
DISTRIBUTOR :: FILM MODE ENTERTAINMENT
PRODUCTION :: VIX PROD. CO.